Apple had just designed their new 12" Powerbook and their new 17" Powerbook, and the challenge was how to bring the two of these together in one communication.

Basketball player Yao Ming, and actor Verne Troyer (of Mini me fame) helped us with this one.

Big&Small (click here to view)

Finally, because the size and beauty of the 17" Powerbook was so impressive we ran it at full size in press.

Aftermath (click here to view)