Apple Inc.

Erich Funke

Erich Funke


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2010 (3)
September (3)
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September 1, 2010

Launching the big and the small Apple Powerbook

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Apple had just designed their new 12" Powerbook and their new 17" Powerbook, and the challenge was how to bring the two of these together in one communication.

Basketball player Yao Ming, and actor Verne Troyer (of Mini me fame) helped us with this one.

Big&Small (click here to view)

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September 1, 2010

With Yao Mings' impressive 7 ft 6" placed next to Verne Troyers 2 ft 8" the point was made.

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Finally, because the size and beauty of the 17" Powerbook was so impressive we ran it at full size in press.

September 1, 2010

We also got to launch the G5 tower. What blew us all away at the time, was it's sheer power.

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Aftermath
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